Data-driven insights Customer insight is Special Database the foundation of every marketing campaign. Although this makes a lot of sense, I often notice that many advertisers are not yet actively using historical data for insights into their target audience. Basic knowledge of tools such as the Google Customer Barometer and Google Special Database Analytics quickly provides a lot of insight into your target group. This applies to both the composition of your target group and the purchase process. Product Before you can think about branding, you need to Special Database have a product in mind. What are you going to sell? Is it a tangible product or are you selling a service?

Is it an everyday product that will Special Database always be in demand or is it more of a luxury product whose demand may decline during an economic crisis? Market research Do you know if there is enough market for what you are going to sell? Always do market research. This allows you to determine whether you have Special Database chosen the right product. There are two different ways of market research that are important for your online store: Consumer research Competitive research 1. Consumer research Suppose you are going to Special Database sell vacuum cleaner bags.

Then do a keyword research and see if there Special Database is enough volume on vacuum cleaner bags. See if people are looking for it every month. This determines whether it is a salable product. If you don't research this well in advance, you could run into problems later. You may be ahead of your time and there is no market for Special Database your product yet. Or your product turns out to be seasonal and therefore peaks only once or at most a few times a year. 2. Competitive research Which other players sell the same or similar products? See what is already there and what you can do with it yourself. If you're selling the same product, see how you differentiate Special Database yourself from your competitors. Is there a different brand experience?