Prime Day has become the kickoff to back to school, offering deep discounts Industry Email List for price-conscious parents and students. From there, the seasonal peak continues to arrive early. For example, for a multinational clothing and accessories brand, we found Industry Email List that July 30 to August 5 was the highest seven-day period in 2018 for clicks and conversions on Google Shopping for queries containing " backpack". The season tends to end as abruptly as it begins.
For the same brand, the full Labor Day week of 2018 (September 2-8) saw a 50% drop in conversion rate in “backpack” terms Industry Email List from its peak seasonal performance. Industry Email List As the back-to-school season progresses, remember that there is less time for a click to convert during this season. Indeed, Google Ads attributes orders to the date of the click and not to the Industry Email List date of the transaction. As always, it's important to get in front of buyers when they're figuring out what to buy and where from.
Once shoppers have chosen a retailer, they are likely to skip the search engine altogether, completely excluding other advertisers from the equation. 4. Back to school Industry Email List remains a fierce competition With only a short season to work with and competition fiercer than ever, proactively adjusting your bids is paramount to the success of your seasonal Industry Email List marketing strategy. You've probably already referenced your performance data from last season as a benchmark for campaign and bid strategies this year.