Information security in the 1st party data era by Alberto AlvarezAlberto Alvarez 05 ENE 2023 Home Marketing Digital Information security in the 1st party data era LDM Agencia Marketing Digital Business Intelligence Cyber attacks on companies have increased exponentially in recent years and are expected to continue growing during 2023. They will be increasingly sophisticated attacks directed at information systems, making the security of brand information highly vulnerable and, most importantly, of users and audiences.
This concern becomes more relevant when we tie the end of the cookieless era with the start of the construction boom 1st party data for each company. What impact does mobile number list this have on Digital Marketing? More than we have considered. BOM Information Security Starting with the Information Security regulations that are increasingly complex in continents such as Europe and America; where the certification and guarantee of the proper use of brand information and the data privacy of all its users is increasingly demanding.
One of the results of the demand that has generated to cover this need is the growth that 2022 had in the request for a powerful certification. ISO27001 – Information Security And one specifically suited to the industry: and services"How unique is it to have this certification? Unlike the others, this one in particular is highly technical. Only 2.86% of the companies that have ISO certificates are of this type.