Six tips for successful influencer marketing Tip for your influencer marketing: Don't rush into influencer marketing Tip for your influencer marketing: Develop a strategy Tip for your influencer marketing: Weigh the effect of influencer marketing Tip for your influencer marketing: identify micro-influencers Tip for your influencer marketing: Link influencers and content marketing Tip for your influencer marketing: Don't do surreptitious advertising Please click here to accept marketing cookies and enable this content . Definition – Influencer Marketing Influencers are opinion makers who are active in social networks and have a certain number of loyal followers.

They are of particular interest to companies because their whatsapp mobile number list recommendations and opinions are valued and respected by their own fans. You can influence your followers. Many influencers are given credibility which increases their influence on brands. If the target group matches that of the company a collaboration can be successful. The work is based on assessments and evaluations of the performance of the companies. Studies on influencer marketinghave shown that product presentations by influencers have a high level of credibility especially among young people aged - . However recommendations from friends and acquaintances or customer ratings on product pages are even more effective.

Related terms used by influencers are testimonials and brand ambassadors . The former are well-known personalities who endorse a product or brand in return for payment and market it accordingly. the "face of the brand" for a fixed period of time so that the client company or its products are associated with the advertising personality. It is therefore of particular importance that the image of the company corresponds to that of the testimonial . Examples of testimonials are Formula racing driver Nico Rosberg and singer Iggy Pop who can be seen in various Deutsche Bahn advertising campaigns. The term brand ambassador on the other hand.