May 25, 2022
In Welcome to the Forum
It is a death knell for the customer Special Database journey if the customer is told in the shopping cart (when a check is often done in the stock system) or after ordering that the product is no longer in stock. Show the stock notification Special Database everywhere Some shops choose to only show this stock notification on the product page. My advice is to show the notification wherever the product can be found. For example, think of category pages, search results, in the shopping cart itself or in the internal search results. Do you also sell through Special Database other channels such as your own store and do you have a good overview of your stock? Therefore choose to make this stock Special Database available for click & collect. It is important that the store stock is actually correct! There is nothing more annoying than receiving a message after ordering that the product is Special Database not in stock. A good stock notification on your web shop is therefore crucial. Make sure that at least one correct message can be found. 2. Stock notification in Google search results If we go a step back in the funnel, we often end up at Google. There you can also show your stock in different ways. Show as rich Special Database snippet In the schema template for products you will find the heading 'availability'. This allows you to indicate whether a Special Database product is 'in stock', 'out of stock' or whether it is a 'pre-order product'. The advantage is that this information is often shown in the search results, so that interested parties Special Database can immediately see whether the product can be ordered. Some web shop owners choose to give the value 'in stock' by default, in the hope that people will visit the shop and then order a related product. To avoid a Special Database high bounce, it is better to pass on as accurate a value as possible.