The way, comment on other members' group posts to network and gain traction. Learn how to comment in LinkedIn groups here: How to Comment on LinkedIn Groups Marketing Strategies for Companies on LinkedIn Use hashtags and comment on relevant hashtags . We are not in favor of using , hashtags. It is important to choose those hashtags that are relevant to your sector, your business and your audience. Be sure to check that these hashtags have followers on LinkedIn, if not, there is no point in adding them to your posts because it will not give you as much organic reach.

To check how many followers a specific hashtag has on LinkedIn, use the following link and replace where it says “Sales” with the hashtag you want to check the number Latest Mailing Database of followers relevant hashtags and comment on relevant posts to build brand awareness. It is a good way to network. It may interest you: What is content marketing? InMail campaigns . InMail is an excellent LinkedIn tool. It is a LinkedIn campaign type format that allows you to send a message to the inbox of professionals who have been selected with a specific segmentation. For example, you can segment the audience and send a message offering your sales consulting services to managers of companies with more than employees in the Barcelona area in the pharmaceutical sector. It is to create the campaign one day and leave it running with a daily budget.

In this way, you can save time and reach more business prospects. Another use that you can give it is to invite a target audience to follow your business page, share with them a guide or webinar that you have previously created or recorded. They are good ways to start a conversation online with those who interest us. How to create InMail campaigns on LinkedIn Marketing strategies for companies on LinkedIn LinkedIn Polls or Surveys . In recent months, LinkedIn polls or surveys have become an important part of the daily life of those who publish content on LinkedIn company pages.